Microsoft Usage Analyst(tm) web site analysis report

Audit report (BPA compliant)

This report is compliant with BPA web site activity reporting standards. It only contains request information on HTML pages (i.e., the rootfilter contains the expression media=html). Requests for HTML pages are defined as "page requests". You should perform IP resolution from the Import module for best results.

Analysis date	December 2, 1997, 12:44:46 PM

Internet sites analyzed	ideva

First date analyzed	September 22, 1997
Last date analyzed	November 30, 1997

Analysis content
1. Site activity detail
2. Definitions

Site activity detail

Average daily page requests

Average daily page requests by registered and nonregistered users	49.85
Average daily page requests by registered users	15.81
Average daily page requests by nonregistered users	34.04

Total page requests

Requests by registered users	1,089
Percent of requests by registered users	31.72%
Requests by nonregistered users	2,344
Percent of requests by nonregistered users	68.28%
Total requests	3,433

Total monthly page requests

Month	Page requests by nonregistered users	Page requests by registered users	Total page requests
September	310	63	373
October	1,411	239	1,650
November	623	787	1,410
Total	2,344	1,089	3,433

Average daily page requests by day of week

Weekday	Daily average page requests by nonregistered users	Daily average page requests by registered users	Daily total average page requests
Sunday	18.18	8.36	26.55
Monday	39.55	14.73	54.27
Tuesday	40.36	22.09	62.45
Wednesday	34.64	12.45	47.09
Thursday	31.55	19.73	51.27
Friday	36.64	18.00	54.64
Saturday	12.18	3.64	15.82
Avg	30.44	14.14	44.58

Hourly page requests

Hour	Hourly average page requests by nonregistered users	Hourly average page requests by registered users	Hourly total average page requests
midnight	0.84	1.02	1.86
1 am	2.03	0.70	2.73
2 am	1.76	0.71	2.47
3 am	1.89	1.15	3.03
4 am	1.35	0.19	1.54
5 am	2.31	0.19	2.50
6 am	1.21	0.62	1.83
7 am	2.76	0.35	3.11
8 am	1.63	0.49	2.12
9 am	1.95	0.73	2.67
10 am	3.06	1.80	4.86
11 am	1.77	1.06	2.83
noon	1.64	1.48	3.12
1 pm	1.99	1.21	3.19
2 pm	1.32	1.47	2.79
3 pm	1.31	1.28	2.58
4 pm	0.81	0.46	1.28
5 pm	0.61	0.12	0.73
6 pm	0.62	0.20	0.83
7 pm	1.50	0.38	1.87
8 pm	0.54	0.09	0.62
9 pm	0.45	<0.01	0.45
10 pm	0.58	0.13	0.71
11 pm	0.12	<0.01	0.12
Avg	1.42	0.66	2.08

Directory requests

Shows the 25 most requested top level directories. The request counts reflect activity within all sub-directories and pages.

Top level directory	Number of requests	% of requests
/	1,869	54.44%
/ie4examples/	619	18.03%
/Student/	368	10.72%
/students/	338	9.85%
/organizers/	110	3.20%
/Organizer/	98	2.85%
/fp98workbooks/	31	0.90%
Total	3,433	100.00%

Geographic breakout

Shows the geographic distribution of registered users across continents and countries.

Continent Country	Number of registered users	Percent of total
Unresolved IP address
Unresolved IP address	9	90.00%
Subtotal (Unresolved IP address)	9	90.00%
Total (Continents)	9	90.00%

Definitions

Hit	Any connection to an Internet site, including inline image requests and errors.
Request	A hit that successfully retrieves content. Requests don’t include inline image, ad view, or ad click requests or errors. Request counts are conservative because browsers and many Internet gateways intercept some requests before reaching the server, and these cached requests are never logged.
Visit	A series of consecutive requests from a user to an Internet site. If your log data includes referrer data, then new visits begin with referring links external to your Internet site. Regardless of whether or not you have referrer data, if a user doesn’t make a request for a certain period of time, the previous series of requests is considered a completed visit.
User	Anyone who visits the site at least once. If your log data contains persistent cookie data, the software uses this data to recognize unique users. If no cookie data is available, the software uses a registered username to recognize users. If no registration information is available, the software uses as a last resort, users’ Internet hostnames. Many organizations use Internet gateways, which mask the real Internet hostnames, so user counts may be conservative for those users determined through their Internet hostnames.
Organization	A commercial, academic, nonprofit, government, or military entity that connects users to the Internet, identified by an entity’s Internet domains. Microsoft Usage Analyst groups together all domains registered to the same organization as one organization. If a domain is unavailable in the database, one Internet domain is used to identify one organization.
Request duration	The time between two consecutive requests within the same visit. Microsoft Usage Analyst assigns the last request of a visit a request duration of 0 seconds because its actual duration can’t be determined.
Visit duration	The time between the first and last request of a visit. This time doesn’t include how long users viewed the last request of a visit.
Ad view	A hit that successfully retrieves advertiser content. Ad view counts are conservative because browser software and many Internet gateways intercept some requests before reaching the server, and these cached requests are never logged.
Ad click	The number of requests caused by the user "clicking" on advertising content. Typically, users are directed to the advertiser's site after the ad click.
Ad yield	The percentage of ad views that resulted in an ad click.
Geography	The continent, country, region, state, city, and Zip code are based on an organization's Internet domain registration. Only Internet domains found within the Microsoft Internet database are included within region, state, city, and Zip code analyses. Each Internet domain is associated with only one Zip code, so all users from a domain used in multiple locations are considered to be at one location.

Microsoft Usage Analyst web analysis software produced this report.